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Ahavas Hashem

The lofty attribute of Loving Hashem is expressed in the devotion, attachment and joy that a Jew experiences when performing a mitzvah and fulfilling the Divine Will. At Nikolsburg, the air one breathes is full of the sublime emotion of Ahavas Hashem.

A Shabbos or Yom Tov in Nikolsburg is an other-worldly experience that connects every Jew with his Creator. Every mitzvah is joyously and enthusiastically performed. At Nikolsburg this idyllic state is achieved through the Rebbe’s teachings, the stirring melodies sung at every gathering, and the uplifting atmosphere that permeates the entire community.


Ahavas Torah


Nikolsburg encompasses a breathtaking network of Torah Shiurim and lectures, where the Rebbe’s deepest desire is to imbue every listener with the love of Torah that fills his own heart. Anyone who comes across the Rebbe’s sefarim is awed by the enlightening words of Torah they contain.

Ahavas Yisrael


One of the reasons why thousands of Jews from every walk of life are drawn to the Nikolsburg community in general and the Rebbe personally, is the profound Ahavas Yisroel that is evident in the Rebbes heartwarming smile and genuine concern to every fellow Jew, regardless of background or affiliation.


The Rebbe takes a personal interest in the welfare of every person that crosses his threshold asking for his blessing, encouragement or advice. He goes out of his way to help every person in need in whatever way possible. His Ahavas Yisroel is reflected in the conduct of his followers, who consider it a privilege to assist a fellow Jew at every opportunity.

Thousands of people flock to the Rebbe to discuss their personal problems and concerns. The Rebbe listens with his heart and gives his sage advice on all matters, including business dilemmas, shalom bayis (marital harmony) and medical issues. The visitors leave the Rebbe’s study feeling uplifted and reassured, and with a better understanding of their situation.

Only a person who sincerely loves every Jew can bear to listen to so many problems and patiently guide so many thousands.

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